A round of applause for JWT, they have come with a brilliant
campaign for EFU Life insurance. The story, direction, flow, concept and execution
all are done very well. They have conveyed the boring topic of insurance in a
fun way to a Pakistani market which is an achievement in itself. Kamal has
become an iconic character for EFU which I hope they plan to carry forward in
all their campaigns.
I particularly love the follow up ads in which they have
talked about different packages of EFU. Thumbs up for the brand and the agency.
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