The only sad part is that somewhere in between I lost my
interest. The beauty of a good ad is not only a good concept and better
execution but it also needs to be crisp and to the point.
Otherwise the overall execution is good. It is a relief to
see brands are now open and ready to experiment with ideas. Translating the Lollywood
culture for an ad was a challenge which they have almost achieved though the
product message could have been clearer.
Do I see a connect of this ad with overall brand personality
of Telenor Talkshawk? No not at all (well except the brand colors only). Come
to think of it, the sad part is I can’t attach any kind of personality with
Telenor Talkshawk. Djuice has a defined target audience and brand personality
but what is the brand personality for Telenor Talkshawk?
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