Mitchell’s Tomato Ketchup ad 2013

Is it just this video or the white balance of this ad was not set at all? I have absolutely no idea. I have said it a million times before and this is just plain sad to see horrible acting in ads. 

If I have to compare this ad with its competition than National Tomato ketchup is the first name that comes to my mind and that ad was brilliant with a catchy jingle and fancy shots. This ad has tried to do the same, trying to create a catchy jingle and make a collage of good shots but they haven’t been able to pull it off completely. There should have been a concept for the ad instead of taking the same approach which their competition has already mastered.

Mitchell’s  had such a catchy jingle for their previous ads which was already recognized by masses. The brand should have utilized the same jingle innovating or remixing it. Also they should have highlighted their USP of having farm fresh tomatoes. It’s sad to see their USP is nowhere mentioned in this ad.

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Telenor Talkshwak Mohafiz ad 2013

The only sad part is that somewhere in between I lost my interest. The beauty of a good ad is not only a good concept and better execution but it also needs to be crisp and to the point. 

Otherwise the overall execution is good. It is a relief to see brands are now open and ready to experiment with ideas. Translating the Lollywood culture for an ad was a challenge which they have almost achieved though the product message could have been clearer.

Do I see a connect of this ad with overall brand personality of Telenor Talkshawk? No not at all (well except the brand colors only). Come to think of it, the sad part is I can’t attach any kind of personality with Telenor Talkshawk. Djuice has a defined target audience and brand personality but what is the brand personality for Telenor Talkshawk? 

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