Jewelry can be a very delicate and beautiful brand to work
on as it has not only high monetary value but also a very strong emotional
connect.
Tanishq is an Indian jewelry brand which has captured by
heart from day one. I love how they embed jewelry in daily life and create
beautiful stories for their ads. Its one thing to come up with brilliant TVC’s
but completely different to do well on social media as well. I truly appreciate
how good they are doing on digital media as well.
It’s quite old now but I love their thematic product
shoot ‘Ganga’. They have shown the simplicity and majesty of the river through
their jewelry. Be it the water flowing or the icy glaciers they have captured
every photograph so beautiful that any female would want to have their jewelry.
The campaign Ganga
was launched over a year ago. You can view all of the photographs on this link.
https://www.facebook.com/media/set/?set=a.461520873876648.112669.124839200878152&type=3
#Tanishq #Ads #Creative
