When talking about cars one thing that should be a must visually
is class. And when revealing a new car it is crucially important to just show a
glimpse, a tempting teaser to make everyone go gaga, running over to the
showroom or logging in on the website to check the car out by themselves.
What this ad does is turn Honda Civic, a fairly luxurious car
in Pakistan, to some cheap SUV. No taste and absolutely no class. They have
left no wow factor for this gorgeous car. The ad in no way seduces me towards
the car rather the end bit of the ad made me cringe.
What is the attitude about? Getting bread and eggs?! And why
on earth the wife is standing on the gate? Why the actors have a constipated
look on their faces? Is it just be or the kid is really very annoying with that
fake gangster kind of look? There is no
link of the brand image with the ad story.
The concept nevertheless to say is pathetic and I wish I could
murder the person in his/her sleep who did sound for this ad. Cinematography is
also very weak only effects save the face of the production part of the ad.
Anyways so we have learn that this is what bad advertising can do, ruin an amazing brand.
Link: www.facebook.com/photo.php?v=627718464003025&set=vb.205883576186518&type=2
#Honda #Civic #Pakistan #Advertising
