Is it just this video or the white balance of this ad was
not set at all? I have absolutely no idea. I have said it a million times
before and this is just plain sad to see horrible acting in ads.
If I have to compare this ad with its competition than National
Tomato ketchup is the first name that comes to my mind and that ad was
brilliant with a catchy jingle and fancy shots. This ad has tried to do the same, trying to create a catchy
jingle and make a collage of good shots but they haven’t been able to pull it
off completely. There should have been a concept for the ad instead of taking
the same approach which their competition has already mastered.
Mitchell’s had such a
catchy jingle for their previous ads which was already recognized by masses. The
brand should have utilized the same jingle innovating or remixing it. Also they
should have highlighted their USP of having farm fresh tomatoes. It’s sad to
see their USP is nowhere mentioned in this ad.
No comments:
Post a Comment