Telecom industry is literally the baap of spending on
advertising in Pakistan but what I always fail to understand is that if the
baap is throwing it’s precious money why not throw it creatively? Coming back
to the point the new Telenor Djuice campaign is a total fail.
Trying miserably to be energetic and Pakistani, the ad
makers have missed the point of storytelling completely. The ad starts super
slow which makes the audience lose attention. The end part of the ad is more
annoying where they are trying to make a signature style for the series. Their
tagline ‘Main live hoon’ makes no sense with the storyline of the ad as well.
And nowhere I can make a connection from the previous ads. Djuice has went
totally off theme this time. They have such an amazing brand identity why to
move away from it.
All in all I can easily brand the entire ad series as the ‘Annoying
Ads of the Year 2013’ for PAS.
Epic fail Djuice. You guys could have done so much better.
Learn something from Warid Glow.
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