Exactly how hard it is for advertisers to come up with a
concept which is not seductive for biscuits? Biscuits are innocent so let them
just be. From the energetic breathless song to a mellow seducing song Sooper
has committed a suicide. The jingle for their new ad (well the ad on the whole)
does not fit with the brand personality of Sooper at all. There is no concept
or story in the ad just a bunch of people having Sooper in super slow motion.
Seriously how hard it is to come up with a concept for a
biscuit. Eat a cookie Sooper people. The ad is a sooper fail.
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