The problem living in Pakistan is that people don’t get to experience different activities frequently but am glad recently the trends have been changing. On 24th April Mountain Dew launched their TVC communication on-ground and asked people to hunt copters for real!
Two locations in Karachi (Harbor front & Boat basin) and one in Lahore (Liberty Market) were chosen for the people. The audience had to spot the copters with small Mountain Dew flags, take pictures of it and share on social Media with the hashtag #HuntAndWin & #CopterHunting. Lucky Winners would get one Iphone & ten Ipod shuffles respectively. But the activity wasn’t just limited for the lucky winners, with every check-in people got free chilled Mountain Dew as well!
Some of the pictures from the activity
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