Haven’t written a review for any campaign in a long time
frankly because I was tired of bashing but finally the bashing comes to an end
because I came across a very well executed and integrated campaign.
The campaign is of newly launched Engro Onaaj. After a long
time I feel Engro managed to pull off a campaign that is not only visually
strong but emotionally connects with the target audience. Playing on a very basic
yet strong insight that households in Pakistan start everything with the name
of God, the brand team & their creative agency has come up with an appealing
concept. Flour is staple food yet the ad makes it quite fancy so hats off to
the team for managing to do that. However I still feel there is more room of
improvement in terms of creativity when it comes to outdoor advertising (I sincerely
hope they have good BTL plans for near future).
What makes me love the campaign more is integration of other
mediums. The brand is not only present through TVC but I have seen billboards
across Karachi on key locations and their very well managed & organized
Facebook page is cherry on top.
Overall 7+2 out of 10
for the campaign.
Watch the ad: Engro Onaaj (Chakki Atta) Launch TVC - Video Dailymotion
#Engro #Onaaj
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