Game & Consoles

Great news for all the gaming fanatics in Pakistan! Daraz.pk has introduced a whole new range of games and consoles on their page which users can buy just with a few clickty clicks !

Check out the full range at : http://www.daraz.pk/games-consoles/

#Daraz #Pakistan

Coke & Meals TVC 2014 Pakistan

I have been all hearts and roses for Coke from day one. Hell I am so obsessed with their brand that my ringtone has been the Coke theme form past two years! What makes my heart bleed is the crap region has pulled out for Coke this time.  

There is absolutely zero emotional pull, crap loads of over acting and extremely irritating monologue in the ad. The story never builds up and the ad flatly ends. Now this kind of creativity is expected easily from Pakistani brands but what the team has committed this time is an advertising sin… It is the Editing Blunder. In one shot the glass is filled with Coke and right after four seconds mother is shown filling the same glass with Coke.!

Damn you guys.. why you had to destroy my favourite brand?!

#DesperateForGoodIdeas #DontDoThisToCoke #Coke #Pakistan #Advertising #IUseALotOfHashtags 

Ad link: www.facebook.com/video.php?v=877796275586942&set=vb.233739646659278&type=2

International Schools Educational Olympiad

After three days of events, ISEO draws to a close 

PAKISTAN, Karachi, 15^th November 2014

The third and final day of the International Schools Educational Olympiad (ISEO) saw five events including the finals of the vocals competition. The morning session saw teacher’s perform in various acts including impersonations, singing, poetry and folk dancing.  These were judged by Frederick P. Nazareth and Hani Yousuf.  Student made films on the topic “City of Joy” were screened to a packed auditorium. Judges were Maheen Zia, Syed Ali Nasir, Faizan Haqquee and Riffat Aaliani. The cyber fair in which students showed a video describing their application were judged by Talea Zafar, Rabia Garib and Ejaz. The second last event was the ever popular, vocals competition. Thirteen students in two categories performed in front of the same three semi finals judges: Tina Sani, Ayla Raza and Abdullah Haroon. The last event of the day and ISEO was the theatre competition. Students from classes 9 to A-Levels/Inter acted in original play based on a traditional folk tale or myth. Judges were Adnan Jafar, Momin Zafar, Nuzhat Kidwai, Frederick O. Nazareth and Zara Mumtaz.

The ISEO concludes on Friday, 14 November 2014 with a closing ceremony in which the results of all the events will be announced. Mr. Nisar Khuhro, Education Minister, Government of Sindh and Dr. Atta ur Rahman, eminent scientist and President, Pakistan Academy of Sciences, have both consented to be the chief guests for this occasion. The ceremony will be held at the ISEO venue.

ISEO is an inter-school competition which promotes education and learning in a competitive environment with participation in various events by students in grades 4 to A-Levels/Intermediate. It has been organised and hosted by Karachi High School since 2000. This year some 60 schools are participating from across the city and Lahore.   The British Council is its educational sponsor, a tradition unbroken since the very first ISEO in 2000. It is sponsored by Engro Foundation and Thal Limited (Pakistan Papersack Division) while ToffeeTv.com is its partner.

Official website: http://iseo.org.pk/

ISEO venue: 3 McIver Road, behind Karachi Club, Karachi

Content Marketing and its Advantages

As people turn to the internet to figure out answers to several things such as managing finances, planning for retirement, diagnosis for ailments, travel destinations, amongst several others, marketers have understood that quality content can actually drive visitors towards their particular brands and products. Although there is a trove of information on the internet, quality and opinionated content remains king and can lead to engagement from the online public. Publishing high-quality content remains cost effective and can be targeted towards specific audiences; pushing them to buy certain products, choose specific services or build up brand image and positioning.

Content serves a variety of needs, both from the point of the view of the consumer as well as the brand that is providing it. Websites that update on a consistent basis with quality content will generally see an uptick in the traffic that they generate, which allows them to get better rates for their own banner adverts. Furthermore, the more traffic a website attracts, the higher will be the trust factor that consumers develop with it as they consistently read and engage with the articles that are posted on it. At this point if there is content that points consumers to a specific direction, then the trust factor will ensure that consumers are more amenable towards trying that particular product or service. According to some market research agencies, content marketing generates three times as many leads than traditional online advertising such as paid search. Hence an effective content marketing strategy is a potential game-changer for businesses.

One of the most important facets about content marketing is for it to be an educator i.e. inform the general public about issues that they may have interest in. For example a travel agency selling holidays may want to invest in a piece of content that talks about travel destinations that offer sunny weather even in winter months. Or life insurance companies may promote content that discuss how individuals should plan on investing a portion of their monthly income for their retirement fund. Either way, if the content is stimulating, visual, and offers good advice, people are bound to be interested and then be more open towards trying the service/product advertised.

Content marketing is yet to kick off in a big way in Pakistan, but some companies such as Daraz.pk have started experimenting with it as part of their overall brand positioning strategy. However, it is an undeniable fact that an increasing number of Pakistanis are engaging with brands on social media outlets such as Facebook and Twitter, and therefore represent a significant opportunity for content marketers to target. If there is strong, compelling content then people will be attracted to it, allowing for further growth and expansion. 

* This article has been contributed by Osman Husain

Shakarganj Chaika TVC 2014

 

Ok either I am going to kill myself or the brand manager ought to commit suicide... right away.

Who talks like that? Which chai wala sings like that and above all after such chirchorapan gets appreciation by the girl in the end? This ad just is trying to be somewhat like Tarang but in a very horrible manner. In an ideal Pakistani situation Abba/Bhai/Shohar/Dost of the girl would have probably strangled the tharki chai wala.

I cannot see the product anywhere amongst so much color in the ad. To be honest I don’t even remember what the packaging of the product looks like. The brand team really seems to be inspired by Farah Khan’s Main hoon na as they have done a brilliantly stupid job of trying to replicate that movie’s style. #FailingMiserably  

Tea in Pakistan is for the masses. Either you enjoy it with your family, have it at office or at dhabba. So understand your target audience first things first. Nobody in Pakistan can relate to this tapori language. And for the love of God stop all this nach gana. 

I am guessing the brand team had no brief to begin with or it was just something like try to copy Tarang . It’s a request to all the brand to make ads which we can relate to our own culture.

And last but not the least… Are we Pakistanis in dire need of acting schools? YES HELL WE ARE.

Watch the ad here: http://on.fb.me/1FwaNH2

P.S The name reminds me of Chakka.. Chakka.. Chaikaa.. right? 

Honda Civic 2014 TVC Pakistan

 

When talking about cars one thing that should be a must visually is class. And when revealing a new car it is crucially important to just show a glimpse, a tempting teaser to make everyone go gaga, running over to the showroom or logging in on the website to check the car out by themselves. 

What this ad does is turn Honda Civic, a fairly luxurious car in Pakistan, to some cheap SUV. No taste and absolutely no class. They have left no wow factor for this gorgeous car. The ad in no way seduces me towards the car rather the end bit of the ad made me cringe.

 

What is the attitude about? Getting bread and eggs?! And why on earth the wife is standing on the gate? Why the actors have a constipated look on their faces? Is it just be or the kid is really very annoying with that fake gangster kind of look?  There is no link of the brand image with the ad story.

The concept nevertheless to say is pathetic and I wish I could murder the person in his/her sleep who did sound for this ad. Cinematography is also very weak only effects save the face of the production part of the ad.

Anyways so we have learn that this is what bad advertising can do, ruin an amazing brand.  

Link: www.facebook.com/photo.php?v=627718464003025&set=vb.205883576186518&type=2

#Honda #Civic #Pakistan #Advertising

My love for Tanishq

Jewelry can be a very delicate and beautiful brand to work on as it has not only high monetary value but also a very strong emotional connect.

Tanishq is an Indian jewelry brand which has captured by heart from day one. I love how they embed jewelry in daily life and create beautiful stories for their ads. Its one thing to come up with brilliant TVC’s but completely different to do well on social media as well. I truly appreciate how good they are doing on digital media as well. 

 

 

It’s quite old now but I love their thematic product shoot ‘Ganga’. They have shown the simplicity and majesty of the river through their jewelry. Be it the water flowing or the icy glaciers they have captured every photograph so beautiful that any female would want to have their jewelry.

 

The campaign Ganga was launched over a year ago. You can view all of the photographs on this link. https://www.facebook.com/media/set/?set=a.461520873876648.112669.124839200878152&type=3

#Tanishq #Ads #Creative

Tarang TVC 2014

Q. What exactly is the perfect mix for a Pakistani ad?

Ans. A bunch of pretty faces, one celebrity, a dozen of pretty locations, an upbeat jingle and yes lot and lots of useless dance.

I really don’t understand why on Pakistan advertisers’ thing solution for every problem is to dance?  And all the people who think I do not understand the target market, please guys give me a break; we are the ones who underestimate our audience and show them all the crap we want to.

So now coming back towards the ad, who exactly on earth dances with cups of hot tea in their hands? This ad clearly shows a very idealistic Lahore but I would like to ask the brand team since when Lahore has weather in which one can enjoy hot tea on terrace?

Making things pretty DOES NOT MEAN THEY ARE GOOD!  The cherry on top of everything is that the jingle SUCKS big time.

This concept could have worked for a cold beverage but for a hot beverage it does not work at all. The brand team could have done so much better. At least they got rid of fat aunties dancing on stage for Tarang.

TVC: https://www.facebook.com/photo.php?v=856432994371785

#Pakistan #ads #Tarang #Advertising #concept 

Nestle Fruita Vitals 2014

So after a long long time a positive review will be posted on this blog. The fortunate brand is Nestle  Fruita Vitals. I know it’s rather a late review considering the fact the campaign came out a while ago. Anyways, for a change a brand team actually has understood its brand and executed an idea so simple so beautifully that I literally am out of words.

I love the fact how they are celebrating the cultures of the globe and have infused flavors of fruits in it. And it's not just the TVC that makes me fall in love with their work but also their packaging, billboards and social media page. Great work team!

#Nestle #Ads #FruitaVitals #advertisement #concept

TVC Link: https://www.facebook.com/photo.php?v=10152047179497496

Fb page: https://www.facebook.com/NestleFruitaVitals?fref=ts