Tuesday, 21 October 2014

Shakarganj Chaika TVC 2014



 
Ok either I am going to kill myself or the brand manager ought to commit suicide... right away.
Who talks like that? Which chai wala sings like that and above all after such chirchorapan gets appreciation by the girl in the end? This ad just is trying to be somewhat like Tarang but in a very horrible manner. In an ideal Pakistani situation Abba/Bhai/Shohar/Dost of the girl would have probably strangled the tharki chai wala.

I cannot see the product anywhere amongst so much color in the ad. To be honest I don’t even remember what the packaging of the product looks like. The brand team really seems to be inspired by Farah Khan’s Main hoon na as they have done a brilliantly stupid job of trying to replicate that movie’s style. #FailingMiserably  

Tea in Pakistan is for the masses. Either you enjoy it with your family, have it at office or at dhabba. So understand your target audience first things first. Nobody in Pakistan can relate to this tapori language. And for the love of God stop all this nach gana. 

I am guessing the brand team had no brief to begin with or it was just something like try to copy Tarang . It’s a request to all the brand to make ads which we can relate to our own culture.

And last but not the least… Are we Pakistanis in dire need of acting schools? YES HELL WE ARE.

Watch the ad here: http://on.fb.me/1FwaNH2

P.S The name reminds me of Chakka.. Chakka.. Chaikaa.. right? 

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