Tarang TVC 2014

Q. What exactly is the perfect mix for a Pakistani ad?

Ans. A bunch of pretty faces, one celebrity, a dozen of pretty locations, an upbeat jingle and yes lot and lots of useless dance.

I really don’t understand why on Pakistan advertisers’ thing solution for every problem is to dance?  And all the people who think I do not understand the target market, please guys give me a break; we are the ones who underestimate our audience and show them all the crap we want to.

So now coming back towards the ad, who exactly on earth dances with cups of hot tea in their hands? This ad clearly shows a very idealistic Lahore but I would like to ask the brand team since when Lahore has weather in which one can enjoy hot tea on terrace?

Making things pretty DOES NOT MEAN THEY ARE GOOD!  The cherry on top of everything is that the jingle SUCKS big time.

This concept could have worked for a cold beverage but for a hot beverage it does not work at all. The brand team could have done so much better. At least they got rid of fat aunties dancing on stage for Tarang.

TVC: https://www.facebook.com/photo.php?v=856432994371785

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