Brands usually come up with event based ads and
campaigns selling their product only and not giving anything back to the
audiences. But this year I am glad Pepsi Co has taken a beautiful initiative of
lightning up Pakistan!
Simple and effective campaign, they have started
from grass root level, nothing fancy which cannot be achievable.
They started with a small village called Mohalla
Ali Pura, Khaliq Abad in Khushab District. The work is still in progress as one
can follow it on their social media profiles. I love how they are involving
people in the good cause as well. With every purchase of 1.75 Liter Bottle of
Pepsi you actually donate Rs.1 for this cause.
▶ Lighting Up Lives this ramadan - Video Dailymotion
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