Pepsi Lightning up Lives 2015

Brands usually come up with event based ads and campaigns selling their product only and not giving anything back to the audiences. But this year I am glad Pepsi Co has taken a beautiful initiative of lightning up Pakistan!

Simple and effective campaign, they have started from grass root level, nothing fancy which cannot be achievable.

They started with a small village called Mohalla Ali Pura, Khaliq Abad in Khushab District. The work is still in progress as one can follow it on their social media profiles. I love how they are involving people in the good cause as well. With every purchase of 1.75 Liter Bottle of Pepsi you actually donate Rs.1 for this cause.

Good to see great work being done in Pakistan ! #LightingUpLives

▶ Lighting Up Lives this ramadan - Video Dailymotion

https://www.facebook.com/pepsipk

Shan Foods TVC 2015

A few days back my  friend posted a status saying finally good ad campaigns are back in Pakistan and tagged Shan Foods new video. Curious I watched the ad and was completely moved by the concept.

It's so simple and almost all of us can relate to it. My sister living abroad actually cried after watching the ad. Not only Shan Foods have done wonders with the concept but the execution of the entire ad is very well done. Clean crisp shots, simple color palate and focus more on the story rather than the product. Good work always speaks for itself hence everyone I know and any social media profile I check, I see only positive comments for the ad and people loving the simple concept.

I love the way how a guy is cooking using Shan Foods because cooking is a difficult task which Shan Foods is making lot easier for him.

Kudos Shan Foods for coming up with a wonderful campaign. Looking forward to see the BTL and Digital extension of the campaign.

Check Out the TVC here.

https://www.facebook.com/ShanFoods/videos/961674010549632/?video_source=pages_finch_trailer

▶ Shan Foods Eid TVC - Video Dailymotion

https://www.facebook.com/ShanFoods ‪#‎KhushiyanChakhLo‬