The trend of celebrating special occasions other than birthday and New Year has increased tremendously thanks to boom of social media. We see brands taking the opportunity in being part of the celebrating and connecting with audiences on an emotional level. However in order to compete with other brands, they come up with such far-fetched ideas that the essence of the celebration or the event is lost in the message.
This Mother’s Day Dalda decided to pay a special tribute to Mother of Pakistan in their campaign. The good part was the kept the identity of the campaign completely separate. They asked people to send messages for their mother in picture & video form and then they shared them on Facebook.
All the wonderful messages can be seen at www.facebook.com/mothersofpakistan
Apart from the social media campaign they came up with a beautiful TVC in which they depict all the adorable situations of a child that a mother cherishes in her own way.
#MotherOfPakistan
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