Oreo is international biscuit brand loved by millions. Only
recently it has officially been launched in Pakistan by Continental Biscuits.
Oreo launched with a very emotional series of ads in which a
kid is in conversation with his/her father regarding what is the correct way to
have Oreo. Though the ad was cute it was too emotional for my liking. Because
honestly Oreo isn't just for kids. It's loved by all age groups equally and
enjoyed not only as biscuits but with shakes and ice cream etc.
Recently Oreo came up with a new TVC showing a very colorful
and playful side of the brand. The bilingual jingle is catchy telling the story
of how to have Oreo in a very interesting way. This ad reminded me of Coke's ad
(maybe the creative took inspiration from there) in a good way.
Overall the execution is fairly good making the brand exciting instead of emotional.
PlayWithOreo from user17973054 on Vimeo.
